Reviews are critical to the success of any organization. Positive reviews can help attract new customers and grow revenue, while negative reviews can have the opposite effect. In fact, a 2011 Harvard study found that reviews alone can impact revenue by 5% to 9%. This underscores the importance of actively managing and monitoring your online reputation to ensure that your district is consistently portrayed in a positive light. By leveraging the power of customer feedback, districts can make informed decisions and ultimately drive growth and success.