When consumers research a business on Google, they typically type the business's name into the search engine. Having numerous reviews on various review sites can significantly enhance a business's exposure and reputation in search results. On the other hand, if a business only has reviews on one or two sites, competitors with a broader range of reviews are more likely to appear in customers' searches.
By spreading reviews across multiple review sites, the impact of a single site with particularly negative reviews can be minimized. This is important because some sites may have a tendency to filter out positive reviews, leading to an unfairly negative perception of a business. Having reviews on diverse platforms ensures a more balanced and accurate representation.
Furthermore, different apps rely on different review sites to generate business search results. The businesses with the most positive reviews are typically ranked higher in these search results. Therefore, to maximize visibility and presence on all relevant apps, it is essential for a business to have positive reviews on multiple sites.