Are reviews really that important?
According to a comprehensive Nielson study involving 28,000 respondents across 50 countries, online reviews rank as the second most trusted form of advertising, right after personal referrals. This finding is consistent with numerous studies that consistently highlight the pivotal role of reviews in shaping consumers' decisions when choosing a business or service. The power and influence of reviews cannot be overstated, making them a critical element in the decision-making process.
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